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Image by Derek McDonald

The SalesFlex Story

Sales Is The Heartbeat. Flex Is The Future.

My name is Grant Kratz, and this is the story of SalesFlex.


I’ve spent over 30 years building and leading technology sales teams, across startups, scale-ups, and global leaders like IBM, TechnologyOne, and Telstra. From closing enterprise deals to coaching high-performing teams, I’ve seen firsthand what great selling looks like, and how vital it is to business success.


But I’ve also seen the cracks. The inefficiencies. The friction.​

The traditional model, hire a full-time rep, hope they ramp quickly, absorb the risk, isn’t built for today’s world. It’s too rigid. Too slow. Too expensive. It doesn’t serve companies trying to grow. And it certainly doesn’t serve great salespeople caught in between roles, craving flexibility, or looking for a better way to work.


That’s when the idea struck me.


The photo you see above is from my hometown, the Brisbane River lit up at night, framed by the iconic Story Bridge, means a lot to me. It’s not just a backdrop. It’s a metaphor for what SalesFlex is here to do.


There’s a growing gap in the world of tech sales, and I realised I wanted to build the bridge.


SalesFlex was born from that insight, and the name says it all.

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  • Sales is the heartbeat of business growth.

  • Flex is the future — agility, adaptability, and freedom.

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SalesFlex is the network that brings those two worlds together.


We connect proven, high-performing sales professionals, many between roles or choosing flexibility, with tech companies that need to grow, but can’t afford to wait or take unnecessary hiring risks.


Reps get to work, and earn income, how they want, when they want, and for companies they believe in, without limits.


Founders get instant access to elite sales talent, without overhead, delay, or long-term commitment.
It’s sales, reimagined for a flexible, fast-moving world.


At SalesFlex we’re building the world’s first fully virtual, on-demand sales force, a new category of growth partner designed for the way modern business actually works.


We’re Bridging Sales and Business Growth, and the Story Bridge in that photo? It’s more than a backdrop. It’s a daily reminder of what we’re here to do.


So, whether you’re a seasoned sales rep looking for your next opportunity, or a founder chasing growth without the guesswork, I’d love to hear from you.


Reach out, connect, share your story.


I’m always up for a conversation and genuinely interested in hearing how you see the future of sales unfolding.

​

Grant Kratz
Founder & Director
SalesFlex

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🛜 www.salesflex.co
☎️ +61 423 883 050
📧 grant.kratz@salesflex.co

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