SalesFlex
SalesFlex
Bridging Sales and Business Growth
Win Customers. Grow Sales.
Scale with Confidence.
Helping Founders Move from Survival Mode to Scalable Growth in 90 Days – Without Burning Out Doing It All Themselves
Who We Partner With
We work with B2B founders and growth leaders - helping them navigate the two critical stages of growth.
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Early Growth – where founders need structure, clarity, and traction to turn a great idea into consistent revenue and;
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Scaleups – where leaders, who’ve proven their model, now need systems, leverage, strategy and hands-on support to grow without burning out.
In short, I help founders move from guesswork to growth – and from growth to freedom.
The Journey We Walk With You
Startup Lifecycle Framework
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Every founder’s journey follows a path. It doesn’t happen in one leap; it unfolds in stages. We call this the Startup Lifecycle Framework – and whether you’re in ideation or scaling globally, the rules are the same.
You’ve done the research, validated the problem, and built your MVP. You’re in market, landing your first clients - and this is where we step in.
Because getting to market is just the beginning. Now it’s about turning early wins into repeatable growth, building visibility and momentum, and creating systems that drive consistent sales - not lucky breaks.
As traction builds, we help you scale: expanding your team, refining processes, and accelerating growth sustainably.
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​Your Leadership Transformation
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At first, you’re the Path-Finder Founder, wearing every hat, scrapping for traction, fighting to prove product–market fit. To break through, you must evolve into the Warrior Leader, building repeatable revenue engines, creating GTM fit, and driving momentum. Finally, the goal is to become the General of Generals, scaling with systems, people, and strategies that multiply growth far beyond what you can do alone.
Through the journey, our focus is also on helping founders evolve:
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From Startup Founder and often technical expert to Pathfinder.
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From Pathfinder to Warrior Leader.
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And Warrior Leader to a General of Generals.
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Because absolute scale isn’t just about bigger numbers.
It’s about becoming the kind of leader whose business can grow without them at the centre of everything.​​
The Gates We Help You Cross
But success is not just about transforming as a leader or progressing through the Startup Lifecycle Framework; you need to cross the three toughest gates in this journey:
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Gate 1 – Product-Market Fit: Helping early-stage startups transition from zero to market entry and secure PM fit.
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Gate 2 – Escaping Founder-Led Sales: Freeing founders from carrying all sales themselves, replacing survival mode with repeatable systems.
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Gate 3 – GTM Fit & Scale: Helping scaleups gain traction, automate processes, and expand with confidence.
But our role doesn’t end there!
The Four Growth Killers - We Fix Along The Way
No Clear Sales and Marketing Strategy
Struggling to Grow Sales and Win Clients
Limited Market Visibility and Weak Positioning
Over-reliance on the Founder and Broken Processes
If any of those challenges sound familiar, you’re not alone; every founder faces them at some point. But here’s the difference: successful founders don’t stay stuck in the chaos. They follow a clear path forward, one that gives them structure, confidence, and control.
Why This Matters - And Why You Need to Act Now
90% of Startups Fail!
Not because of bad ideas or bad products.
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42% fail because they had a poor GTM strategy - that's the wrong market, wrong message, wrong execution.
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The rest? They run out of cash... That’s GTM at it’s core!
For most startups, the hidden drain is:
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$50,000 – $100,000 burned annually on scattergun sales and marketing that don’t convert.
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$100,000 - $150,000 burned on failed sales hires.
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$200,000 - $500,000 in lost deals every year, often with another 15–25% shaved off each won contract just to compete on price.
When you add in the indirect costs, confused teams, slower growth, and founder burnout, the toll is far greater.
How We Make A Difference
One Partner. Total Sales Flexibility
The SalesFlex Sales Growth Ladder™ is a proven system that takes you through the five essential stages of scalable growth: Clarity, Visibility, Traction, Automate, and Scale. Each stage builds on the last, so you stop guessing and start growing on purpose.
What we do together:
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Clarity - Define your market, sharpen your ICP, and build a focused GTM plan
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Visibility – Get known, seen, and trusted in your market
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Traction – Win clients and grow revenue through outbound and fractional support
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Automate - Systemise processes so growth compounds without you
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Scale – Embed CRO-level leadership and high-performing teams for freedom and consistency
The result?
A business that attracts ideal clients, converts consistently, and runs smoothly, without burning you out. You move from survival mode to strategic mode, from busy to free.
In short, SalesFlex gives founders what every entrepreneur really wants: More growth. Less grind. Real freedom.
The Future Business Our Clients Imagine
From chaos to clarity. From survival to scale.
Founders don’t start companies because they dream of 80-hour weeks, endless firefighting, or carrying the entire sales burden on their own. You started because you wanted freedom, impact, and the chance to build something meaningful.
But somewhere along the way, that vision got buried under the grind of survival, keeping the lights on, chasing deals, and holding everything together.
SalesFlex helps founders rediscover that original purpose and turn it into predictable, scalable growth.
This isn’t about working harder; it’s about building smarter.
Imagine waking up tomorrow with confidence:
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Knowing where the next client is coming from.
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Having a business that runs smoothly – clear goals, capable people, automated systems.
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A calendar full of qualified meetings, not question marks.
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A brand that commands respect in its market.
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A team you trust to deliver and grow the business without you.
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The freedom to choose – to step back, scale up, or even sell.
That’s what your future looks like when your business grows on purpose, not by accident: you gain:
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Clarity & Control
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Market Visibility & Credibility
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Revenue Growth & Predictability
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Founder Freedom & Leadership
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Systems, Automation & Scalability
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Team Alignment & Execution
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Business Strength & Resilience
However, scaling a business is only half the story. The real win is what that growth gives back to you – time, freedom, energy, and choice.
And Don’t Forget – You'll Attain The Life You Actually Want to Live
From chaos to clarity. From survival to scale.
This isn’t just about scaling revenue. It’s about scaling your life. Because success isn’t only measured in ARR or headcount. It’s measured in the quality of your days, the strength of your relationships, and the freedom you create for yourself and others.
You started this business with the following in mind:
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More time – the freedom to focus on what truly matters.
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More money – greater financial rewards for the risk and effort you’ve put in.
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Better health – the energy and resilience to perform at your best.
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A stronger identity – stepping fully into being the leader you’re meant to be.
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Greater security – the peace of mind that your future is safe.
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Stronger relationships – more connection with the people who matter most.
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Greater confidence - clarity in decisions and conviction in your path.
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More freedom – to create, to choose, to lead on your own terms.
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More simplicity – less chaos, more flow.
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Greater enjoyment – a business (and life) that actually feels good.
This is the shift from grinding harder… to finally living better. It’s the difference between merely surviving in business and thriving because of it.
Your Investment in Growth
Choose the pathway that matches where you are and where you want to go.
Results coaching, advisory or execution isn’t about adding more to your plate. It’s about giving you clarity, accountability, and the tools to move faster with less friction. That’s why each pathway is designed with a specific type of founder in mind, whether you need a fast reset, consistent traction, or unlimited growth support.
Guided Growth
1:1 Coaching and Advisory
For founders who want personal, hands-on guidance.
We help you nail your GTM fit, escape founder-led sales, and build a strategy that drives consistent revenue.
Think of it as a partner walking beside you, sharpening your vision, your message, and your execution.
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Growth Engine
Chief Revenue Officer on Demand
For founders who need more than advice, they need someone in the trenches executing.
We embed Chief Revenue Officer (CRO) Leadership, coaching, and execution directly into your business - without the full-time cost or commitment.
You’ll get strategy, systems, and sales execution all working together, so you can step out of day-to-day hustle and focus on growth.
Why Even the Strongest Founders Need Help
The difference between burning out and breaking through isn’t hustle. It’s helpful.
Building and scaling a business is one of the hardest things you’ll ever do. Nobody tells you the weight you’ll carry until you’re in it, every decision on your shoulders, every risk on your back, and the constant pressure to keep pushing forward. The truth? No one can do it alone. Those who try either burn out… or stall out. The most innovative founders don’t wait for that moment – they build support around them early.
Why Founders Trust Us
SalesFlex is a modern, professional, and trustworthy partner that makes sales easier, faster, and more effective for everyone involved.
Built for founders, by a founder - not theory
Every framework is field-tested inside real startups, not just written on whiteboards.
Ongoing Learning & Development
We are constantly developing our processes and systems – to keep ahead of the game.
Coaching and Mentoring Expertise
20+ years coaching, mentoring and guiding enterprise sales and commercial teams.
Partnership over Advice
We don’t just tell you what to do, we walk beside you as you do it
We bring accountability, clarity, and momentum every step of the way.
Deep Sales, Business & Leadership Expertise
30+ years, from IBM to startups across Australia, the USA, Asia, and Europe.
SalesFlex Systems that Scale
Startup Life Cycle Framework, The SalesFlex Sales Growth Ladder™, Sales Call Planner, The FIRE Method™ and more.